MICE 2027 Brand Refresh
Brand refresh and promotional campaign for the 2027 Melbourne International Coffee Expo (MICE), one of Australia’s leading coffee industry events. A modular visual identity was developed to create a flexible system that adapts seamlessly across print and digital advertising, social media, and signage.
SCOPE
YEAR
AGENCY
EDITORIAL
PHOTOGRAPHY
TYPEFACE
VISUAL IDENTITY
2026
PRIME CREATIVE MEDIA
BEANSCENE MAGAZINE
TOM BUCHANAN
ZUUME BY ADAM LADD
IBM PLEX MONO, SANS
Old Camberwell Grammarians SC Digital Identity
Logo and digital identity for Old Camberwell Grammarians SC. The flexible visual system unifies match-day graphics, announcements and club communications, creating a consistent and recognisable presence across Instagram.
SCOPE
YEAR
PRACTICE
TYPEFACE
BRAND IDENTITY
2026
FREELANCE
NSW01 2.0 BY MATT WILLEY
SPACE GROTESK, MONO
DM SANS
2026 MICE Show Guide
Publication design for the 2026 Melbourne International Coffee Expo (MICE) show guide, presented by BeanScene Magazine. The book uses freeform layouts and illustration to frame the coffee industry as both subject and landscape, with editorial content and event navigation operating in parallel to guide visitors through the expo.
SCOPE
YEAR
EDITORIAL
PHOTOGRAPHY
TYPEFACE
PUBLICATION
2026
SARAH BAKER
MYLES HUME
DAN WOODS
MEG KENNEDY
FOLIOLIO
ZUUME BY ADAM LADD
IBM PLEX MONO, SANS
ACUMIN PRO
Dance Compilation Album Packaging
Proposed identity for the compilation album Dance by Australian EDM group Haiku Hands. The psychedelic style draws from binakul textile patterns to present the act as an eclectic fusion of rave culture and art by using the geometric rhythms to emulate the buildup of their high-tempo songs.
SCOPE
YEAR
COURSE
TYPEFACE
VISUAL IDENTITY
2022
B-DES, UOM
SCOPE BY JONAS TYPE
VCA Graduate Exhibitions Branding
Branding for the University of Melbourne’s 2022 Graphic and Performance Design graduate shows at the Victorian College of the Arts. The eye motif references the acronym of the End of Year Exhibition title and is coupled with an exposed grid to present each course as a blank canvas and empty stage.
SCOPE
YEAR
COURSE
TYPEFACE
BRAND IDENTITY
2022
B-DES, UOM
UNTITLED COLLECTION BY KLIM
Uniqlo Qollab Concept
Identity for an imagined collaboration arm of Uniqlo, designed as a framework to consistently represent the company’s partnerships with external brands. Current design elements are paired with an invented grid system inspired by the Metabolist notion of interchangeability.
SCOPE
YEAR
COURSE
VISUAL IDENTITY
2022
B-DES, UOM