MICE 2027 Brand Refresh

DESCRIPTION

Brand refresh and promotional campaign for the 2027 Melbourne International Coffee Expo (MICE), one of Australia’s leading coffee industry events. A modular visual identity was developed to create a flexible system that adapts seamlessly across print and digital advertising, social media, and signage.

DETAILS

CLIENT

SCOPE
YEAR
AGENCY
EDITORIAL
PHOTOGRAPHY
TYPEFACE

MELBOURNE INTERNATIONAL COFFEE EXPO
VISUAL IDENTITY
2026
PRIME CREATIVE MEDIA
BEANSCENE MAGAZINE
TOM BUCHANAN
ZUUME BY ADAM LADD
IBM PLEX MONO, SANS