VCA Graduate Exhibitions Branding
Branding for the University of Melbourne’s 2022 Graphic and Performance Design graduate shows at the Victorian College of the Arts. The eye motif references the acronym of the End of Year Exhibition title and is coupled with an exposed grid to present each course as a blank canvas and empty stage.
OUTPUT
YEAR
COURSE
TYPEFACE
BRAND IDENTITY
2022
B-DES, UOM
UNTITLED COLLECTION BY KLIM
Dance Compilation Album Branding
Proposed identity for the compilation album Dance by Australian EDM group Haiku Hands. The psychedelic style draws from binakul textile patterns to present the act as an eclectic fusion of rave culture and art by using the geometric rhythms to emulate the buildup of their high-tempo songs.
OUTPUT
YEAR
COURSE
TYPEFACE
BRAND IDENTITY
2022
B-DES, UOM
SCOPE BY JONAS TYPE
BBA Gallery/Prizes (Various Works)
Various works for BBA Gallery and BBA Prizes, including window decals, banners, printed media, and Instagram carousels. Deliverables were designed using both existing and invented brand guidelines.
OUTPUT
YEAR
SUPERVISOR
BRAND COLLATERAL
2024
VISHAL SHA
Enable Website Graphics
Graphics illustrated for the website of social enterprise Enable. The visual style of the suite uses colourful, abstract elements to help depict a fun and approachable identity that is both congruent with the overall rebrand of the not-for-profit and reflective of its services, mission and values.
OUTPUT
YEAR
AGENCY
ILLUSTRATION
2023
JUST GOLD
Peter Tyndall Exhibition Zine
A5 zine on the Slave Guitars strand of Australian artist Peter Tyndall’s work, selected to accompany his retrospective exhibition at Buxton Contemporary. The publication functions as an interview between the artist and the zine to mirror his paradoxically metaphysical slant on the phenomenology of art.
OUTPUT
YEAR
COURSE
TYPEFACE
PUBLICATION
2022
B-DES, UOM
ALBUM COVER JNL
NIMBUS SANS BY URW
HELVMONO
Uniqlo Qollab Concept
Identity for an imagined collaboration arm of Uniqlo, designed as a framework to consistently represent the company’s partnerships with external brands. Current design elements are paired with an invented grid system inspired by the Metabolist notion of interchangeability.
OUTPUT
YEAR
COURSE
BRAND IDENTITY
2022
B-DES, UOM
The Field Revisited Exhibition Poster
Poster designed as imagined promotional material for the 2018 The Field Revisited exhibition at the National Gallery of Victoria (NGV). The composition focuses on the Luke (1967) sculpture created by Australian artist Wendy Paramor and is intended to capture her characteristic use of repetition and symmetry.
OUTPUT
YEAR
COURSE
POSTER
2021
B-DES, UOM